High Society Investors Editor's Choice,Politics Made in Britain: Baby product brand, Baby Boosa

Made in Britain: Baby product brand, Baby Boosa



Dr Mira Massih, founder of baby product business Baby Boosa, shares the story of what inspired her to create her company.  

Where did the idea for your business come from?

I founded Baby Boosa just over a year ago at the beginning of Lockdown after just after giving birth to my second baby.

The idea originally came from an accident that our son, 1 and ½ at the time, had with a plastic bib. We hadn’t realised it was slightly broken and he cut his finger on it and was bleeding badly, so that was a real turning point. I decided that was the end of plastic bibs for us as a family and so I began searching for alternatives and couldn’t find anything that I thought was practical enough and stylish, so I began thinking up ways to design a bib that would be safe, stylish, practical and sustainable. That’s when Baby Boosa was born. The name itself came from the fact that our son would kiss my belly when I was pregnant with my daughter, and the word for ‘kiss’ in Arabic is ‘Boosa’, so it all really just developed from there. The Arabic connection comes from the fact that my parents are Egyptian.

What is your point of difference?

We are redefining Baby and Toddler products through style, sustainability, community and thoughtful design. We are very much a trendy baby company, that prides itself on purposeful design.

How do you spread the word about your business?

Mainly on social media and word of mouth from happy customers. We have built a loyal cus-tomer base who recommend us to their friends and families.

How has business been during the Covid-19 pandemic?

Since we launched during lockdown, we have no other point of reference. The business has done well since its launch at the beginning of lockdown until now.

What’s the hardest thing about running a business?

Juggling family and career and finding a happy balance.

Have you received any financial support for your business?

No, it has been completely bootstrapped and we have just organically reinvested everything left into the business after contributions to our community support budget, carbon offset and planting trees for every order.

What have been the biggest challenges you’ve faced?

Just finding the time to be a mum of two and run the business while managing my career as a dentist.

What’s the best decision you’ve made so far?

Launching the business during lockdown after giving birth to our second baby! Talk about multi-tasking!

What are your three golden rules for success?

Executing your idea.

Love what you do and be passionate about it.

Having the right support around you.

I couldn’t run my business without…?

Our children. They have truly been our inspiration over the past year.

What’s next for your business?

Lots more exciting things to come but we can’t give anything away just yet